Gournay Consulting is a premier expert in PIM, DAM, and Digital Shelf solutions, with deep experience in Bynder, and Akeneo. We deliver end-to-end services—from data modeling to syndication—tailored to your needs. Our custom integrations, automation, and strategic guidance ensure optimized content, seamless workflows, and fast ROI across your entire tech stack.

The Bynder–Akeneo Bidirectional Connector is a powerful integration that streamlines the flow of assets and metadata between your DAM and PIM —keeping your content accurate, timely, and consistent across platforms. With both scheduled and on-demand asset delivery from Bynder to Akeneo, you can ensure product content is always available where and when it’s needed, whether you're planning routine syndication or responding to last-minute requests.

This connector also enables automated metadata synchronization in both directions, allowing you to define exactly which fields should flow from Bynder to Akeneo and vice versa. This ensures a single source of truth for assets and product data, allows for more robust asset search and filtering, improves reporting accuracy, and reduces manual updates and misalignment between teams.

A self-service portal gives your team full visibility and control—allowing you to monitor sync activity, manage transfer schedules, update configurations, and manually trigger asset pushes whenever needed. With this connector, organizations gain speed, flexibility, and confidence in the way they manage and deliver content across their digital ecosystem.

• Specify assets: With our connector, you can decide exactly which assets should flow from Bynder to Akeneo -- for example, all assets, or only assets with specific metaproperties
• Customizable sync: Adjust your connection to be either specific or broad in terms of assets pulled, and choose the cadence of pulls between Bynder and Akeneo
• Server uptime: Proprietary software that runs on AWS and Google Cloud allows for uninterrupted service

Benefits:

• Improve the customer experience: Asset syncing ensures the most up-to-date assets are associated with the corresponding product record on Akeneo and syndicating out to all retailers
• Reduce effort and save time: Bi-directional sync of metadata ensures changes to assets reflect on both platforms with less manual intervention
• Enhance brand consistency: Faster retailer updates to ensure changes to assets reflect quickly on all retailer endpoints
• Streamline content workflows: Easily configure processes to include assets within the integration and have them flow as part of any company workflow into Akeneo