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PX Insights - Bazaarvoice

Version: SaaS
PX Insights closes the loop between product data and customer experience, bringing real customer signals into Akeneo PIM to optimize content, merchandising, and performance. By leveraging insights from Bazaarvoice (ratings & reviews), businesses can take action based on customer feedback, enhance product visibility, and drive measurable impact—more conversions, fewer returns, and smarter decisions.
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Key benefits of PX Insights

  • Bridge the gap between product data & Customer Experience

Enrich your product information and merchandising strategies with real customer feedback, ensuring your catalog reflects what buyers actually want across channels.

  • Turn Insights into Action

Integrate customer signals directly into Akeneo PIM workflows, enabling smarter product updates, better GenAI-powered descriptions, and proactive quality improvements.

  • Optimize Sales & Reduce Returns

Leverage real-world customer feedback to enhance discoverability, refine SEO, and improve product content, leading to higher conversions and fewer returns.

  • Seamless Integration with Akeneo Product Cloud

PX Insights works natively within Akeneo PIM, ensuring easy access, no data silos, and immediate value for eCommerce, marketing, and merchandising teams.

Key features

  • Data Source & Key Metrics
    • Number of Reviews, Review Content, Star Ratings
    • AI-powered Sentiment Analysis for Actionable Feedback
  • Seamless Integration in Akeneo PIM
    • Insights are displayed within the Product Grid and in the "PX Insights" tab in the Product Edit Form.
    • Structured Mapping ensures teams speak the same language across reviews and product data.
    • Enhance content with GenAI, using real customer feedback to improve SEO, descriptions or recommended uses attributes.
    • Trigger Collaboration Workflows to inform R&D, Quality, or Customer Service teams about recurring issues.
    • Possibility to automate actions thanks to Rule Engine.

Key use cases

Integrate customer signals directly into Akeneo PIM workflows, enabling smarter prioritization, better product updates and proactive quality improvements.

Here are some use cases examples:

  • Reduce Returns: Improve product information to meet customer expectations.
  • Boost Discoverability: Optimize product listings for search engines and D2C sites.
  • Inform Sales: Guide product catalog decisions based on customer feedback.
  • Improve Development: Share feedback with product teams to address issues.
  • Enhance Marketing: Leverage feedback for marketing and customer engagement.
  • Automate Actions: Streamline product optimization with automated workflows.

This API is independently developed and maintained by Akeneo. It is not affiliated with, endorsed by, or sponsored by Bazaarvoice.

This is a reference implementation built by Akeneo using the Public API of Bazaarvoice. While you can use this integration, you also have the flexibility to build your own custom integrations using Akeneo's official APIs.

Documentation