Bynder App

Developed by Dataggo
Akeneo PIM compatibility
Enterprise Edition (SaaS) Supported
Enterprise Edition (PaaS)
Growth Edition Not supported
Community Edition Not supported
Extension type
More info
Extension version
Price: Quote based



Thanks to the application, you can:

  • import assets from a Bynder environment to an Akeneo PIM, and get the Bynder metadata
  • import data from Akeneo to Bynder.metadata
  • link a same asset to many products or product models (using the skus or codes)

The data exchanges use the API of both applications.

In the configuration of the application, you can set some filters to create assets in the right Akeneo asset family. the configuration will be used and send each asset in the corresponding asset family.

The link between the asset and the product can be created thanks to the Akeneo native “Product link rule” feature. With the application you can easily connect a same asset to many products/product models.

Automatically import visuals

The assets in the PIM will be created using only URLs and the binary will be left on Bynder side.

Asset created in Akeneo by the connector

Thanks to this:

  • We will display the product images in the PIM product list and product page.

Product List Page

  • We will send to the channels the information and the binaries will be still on Bynder CDN.

Only URLs are transfered, not bbinaries

More information can be found : here


Asset for many products

If you want to assign a same asset to many different products but the Akeneo native feature is not enough for you, you can use the « Multiple Products Association » feature of the App.

It’s simple :

  • In Bynder, fill a metadata with the SKUs you want to associate to your asset
  • Let the App link the asset to theses products using the metadata information.

If you need more information, look at this web page : here


Automatically fill Bynder metadata

To enrich the filters into Bynder, you can use the application and configure it so your assets in Bynder will have some information from Akeneo.

You will have the possibility to create new filters into Bynder.


Known limitations

Due to the Akeneo’s cache system and the Bynder URLs not modified when the asset is modified, if a new version of an asset is updated in Bynder, in Akeneo, the thumbnail will not be updated.

If an asset is updated, the thumbnail in the PIM is not updated.



Between 75 and 100 assets updated / minute

Feature list

Latest update: November 21, 2022

PIM EE compatibility with asset manager

General: DAM assets synchronization with PIM assets

  • Configuration: PIM asset families to synchronize
  • Synchronization scheduling system
  • Synchronization error notification system
  • Retrying synchronization after failure

General: DAM assets synchronization with PIM assets

  • DAM assets media URL synchronization (Asset media link)
  • DAM assets metadata synchronization
  • Image media synchronization
  • Image size management
  • PDF media synchronization
  • Youtube media synchronization
  • Vimeo media synchronization
  • Other media synchronization

PIM Product/asset association management

  • Configuration: PIM product families to associate
  • Automatic association via PIM "Product link rule" engine
  • Association according to the product locale
  • Association according to the product channel
  • Multi products association
  • "Atmosphere" image management (image synchronization at PIM product model level)

PIM CE/GE compatibility

Media binaries synchronization

  • Capability to manage PIM "File" product attributes
    Not available
  • Capability to manage PIM "Image" product attributes
    Not available

Media asset URLs synchronization

  • Capability to synchronize DAM asset media URLs in a PIM product attribute
    Not available

Both ways metadata synchronization

  • PIM product information synchronisation in DAM asset metadata
  • Release notes

    2.0 - Management of orders

    • By using a metadata in Bynder and an Akeneo Asset family attribute, you can now easily manage the order of the assets.

    1.2 - Management of select into Bynder

    • As asked by many clients, you now can import SKU of Product Model Code in a Bynder metadata
    • You can use this metadata to easily enrich metadata in Bynder

    1.1 - User access

    • Users can modify the parameters of the automatic transfer (be careful, it can break everything : "With great power comes great responsibility")

    1.0 - First release

    • SaaS web console for the configuration of the App
    • Creation of asset into Akeneo from Bynder
    • Update of Bynder metadata from Akeneo
    • Multiple product link for an asset
    • Delta mode to do quick and frequent synchornization
    • Cron configuration directly from the web console


    To have the most up to date documentation, please follow this link : Web documentation

    Documentation files

    Akeneo Security Charter
    Format : pdf Size : 141.37 KB