Logo TwicPics

TwicPics App

Version: 1.0.0
Media delivery and optimization. Easily integrate pixel-perfect and highly optimized images and videos into your websites and apps with TwicPics. The TwicPics App for Akeneo enables you to directly define your PIM as the source of your Web assets: in no time, serve perfectly adapted images and videos to all your users, no matter their device or connexion.

TwicPics delivers perfectly sized images & videos in real-time; generates image and video URLs on the fly in a SaaS-compliant way for whenever you have this requirement. 

Thus, thanks to TwicPics and its App for Akeneo, you can deliver perfectly optimized images and videos directly from your PIM to improve your websites' performance and offer an optimal experience to every user.


Websites are heavier than ever, and the main culprits are media. They eat up network bandwidth and increase visitors' time waiting for pages to load. Because every passing tenth of a second reduces the overall conversion rate of your website, it dramatically impacts your brand's reputation and revenue online.

That is where TwicPics comes in.

TwicPics is a real-time media processing service that enables individuals and businesses of all sizes to deliver rich and optimized visual content.

Use TwicPics to optimize your images and videos in order to:

  • increase page speed and visual quality (UX)
  • reduce your web/mobile sites' carbon footprint
  • improve your business KPIs such as SEO, bounce rate, and conversion rate
  • simplify your media delivery workflow: deliver your media from the PIM directly to your website

TwicPics automatically resizes your assets, reduces their file size with adaptive compression, and applies the Next-Gen format to boost your website performance. 

With TwicPics, your images and videos are now adapted to every circumstance. Your users' experience is our first priority.


TwicPics is a Responsive Image Service Solution (SaaS). It offers on-demand responsive image generation combined with a well-thought-out and unobtrusive JavaScript library, all based around a URL-based API.

You can define your PIM as the source of your assets in no time using the TwicPics App.

With TwicPics, you only need the original image or video from your PIM, and the end-users will never see it: instead, our service delivers a real-time optimized, perfectly sized, and device-adapted media from a location close to them through a worldwide CDN.

Quickly access all features with the easy installation and setup of TwicPics.


  • Media resizing and DPR: TwicPics automatically detects the DPR of your visitors. It means we automatically size your existing and future images and videos at the correct DPR for any device.
  • Video Optimization: TwicPics videos are short, muted, auto-playing native HTML video elements. They enable integration of hero, product, and thumbnail videos. Refer to our documentation to learn to implement video optimization.
  • Lazy loading: TwicPics automatically defers offscreen media to improve page loading time. It also offers images and videos placeholders functionality to deliver a better user experience.
  • Process many source files: TwicPics supports non-animated AVIF, GIF, HEIF, JPEG, PNG and WebP formats for images, and can optimize any source video files up to 30 seconds, 30 FPS, 36 million pixels, 36MB.
  • Next-Gen format conversion: By default, and for better optimization, TwicPics automatically converts your media to Next-Gen formats (WebP, WebM, etc.) for all compatible devices.
  • Lossless compression: TwicPics automatically removes useless data and compresses images and videos on the fly. Reduce file size by up to 75% without compromising its quality.
  • Global CDN: Serve your media closer to your users' thanks to a worldwide CDN powered by Amazon™.
  • Rock solid architecture: 99.999% service uptime and 99.99% media delivery success on average.
  • SEO optimization


Depending on your Akeneo edition, you have access to different media endpoints.

Enterprise Edition (SaaS)

  • Products media files
  • Assets media files
  • Reference entities or records media files

Enterprise Edition (PaaS) 6.0+

  • Products media files
  • Assets media files
  • Reference entities or records media files

Growth Edition

  • Products media files

Community Edition 6.0+

  • Products media files
Feature List : PIM EE compatibility with asset manager
Feature List : PIM CE/GE compatibility
Feature List : Both ways metadata synchronization